Mar 15, 2025 · The vast majority of businesses use data to make more informed decisions across a wide array of functions. Marketing analytics is part of that trend. It's the use of data to track …

Jan 21, 2021 · Marketing analytics is the process of tracking and analyzing data from marketing efforts, often to reach a goal. Learn how you can use it to drive growth.

Sep 18, 2025 · Marketing analytics is the practice of collecting, measuring, and interpreting data to inform better marketing decisions. It includes digital channels, offline interactions, CRM …

Marketing analytics is the practice of collecting marketing data, analyzing that data across sources, and finding valuable insights that optimize business objectives.

Marketing analytics is the practice of measuring, analyzing and managing marketing performance to maximize effectiveness and optimize marketing return on investment.

Marketing analytics is the systematic examination of data from marketing activities to understand customer behavior, measure campaign effectiveness, and guide strategic decision-making.

Marketing analytics is how your company digitally tracks and analyzes the impact of your marketing efforts. It uses software to gather data about user behavior and extract patterns, …