Optimize your ads and landing pages Optimize your ads Your ads are the voice of your products and services. The more relevant and engaging they are to your customers, the more likely …

Why landing pages are important A landing page is the page on your website where customers land after clicking one of your ads. Effective landing pages are key to getting conversions from …

If you don't want to create a website, you can create a Google Business Profile (optimized for your ad) with Performance Max campaigns, to encourage users to take action on a Google-hosted …

The experience of a landing page is represented by such things as the usefulness and relevance of information provided on the page, ease of navigation for the user, the number of links on the …

Customize landing page URLs for keywords You can use keyword landing page URLs to take people to pages on your website related to particular keywords. For example, if you have the …

A landing page is where the customer is sent after clicking on your product. When a landing page doesn’t match your ad or free product listing, people are more likely to leave your site without …

Optimize your landing pages to drive conversions Official guide to optimizing landing pages for digital marketers. After working so hard to build your Google Ads campaigns, it’s crucial to …

URL_Contains: Targets pages with URLs containing certain strings. Categories: Google Ads-generated sets of landing pages from your website, organized by theme. You decide which …

Test your landing page at the ad or extension level Mouse over the ad that you want to test and click the pencil icon.

4. Make sure your landing page matches your ad text and keyword themes Choose a landing page that closely matches your ad text and keyword themes. For example, if one of your …