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Founded in 1990 by three M.I.T. researchers, iRobot introduced its vacuum in 2002. Its restructuring will turn the company ...

Things are not looking good for iRobot. Although their robotic Roomba vacuums are basically a household name, the company has been faltering financially for some time now. In 2024 there was hope of a ...

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Just a few years ago, iRobot, best known as the maker of the Roomba, was riding high, with annual ...

iRobot, the company behind the popular Roomba vacuum cleaner, has declared bankruptcy after its stock plummeted from pandemic highs of $125 per share to between $1.10 and $1.15.