SEO has a lot of moving parts. You have to worry about your content strategy, keyword selection, Google ranking signals, backlinks, and competition. When clients ask me if they can rank their site for ...

Google’s local search results have been shifting quite a bit since the start of 2024. As with the rise of Reddit and other forums, Google is trying to serve users more relevant and relatable content – ...

Most site owners are familiar with Discover and Google's Search Generative Experience (SGE), but Google keeps adding more ways for content to surface across its ecosystem. And with the addition of ...

David is an experienced content writer with over five years in the technology field, including a previous role as content team leader. He has a keen interest in artificial intelligence, robotics, and ...

No doubt you’ve heard of Black Hat SEO versus White Hat SEO, but what about Old Hat SEO? Old Hat SEO is what I call SEO that’s still overly focused on ranking for specific keywords. Fact is it’s ...

Last week, reports claimed Google was testing mobile search results without favicons or colors, eliminating any advantage conferred by a well optimized favicon. However, a Google representative ...

The dust still hasn’t settled. If you’re a recipe, travel, or lifestyle blogger, chances are the past few weeks have felt like a gut punch. On March 13, Google rolled out its first core update of 2025 ...

In June of 2022, Mordy Oberstein first spotted a new SERP feature being tested called Google Explore. That’s where a feed of content shows up after a user scrolls through several pages in the mobile ...