By fusing behavioral data, real-time analytics and generative AI, the industry is entering a new era: attention hacking at ...

Is advertising the next casualty of the ongoing digital tsunami? For now, advertising looks like the patient who developed an asymptomatic form of cancer without realizing how sick he is. Such ...

In a digital economy saturated with impressions, the brands winning in 2025 aren’t spending more—they’re predicting more precisely. And they’re doing it with AI, which has moved beyond the hype to ...

As Google’s high-profile antitrust trial reaches the end of week three, the future of its gargantuan ad business is in flux. The director of intelligence at digital advertising watchdog Check My Ads, ...

All countries are feeling the ex­pan­sion­ist incursions of larger streaming services and YouTube into the traditional broadcaster market share. Digital ad spend across Europe exceeded €118.9 billion ...

When Jenny Lei founded handbag brand Freja in 2019, she relied 100 per cent on digital marketing. With experience in dropshipping (where orders are shipped directly from the supplier), she felt she ...

Every campaign faces a learning phase. Understanding triggers and strategies helps balance stability, spend, and algorithmic trust.

NEW YORK—A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) ...