Apple will next year introduce more ads in the App Store "to increase opportunity" in search results, the company has ...

Currently, there is a single ad spot at the top of search results in the App Store. For example, if you search for “Facebook, ...

Apple is adding more App Store search ads in 2026, expanding inventory while keeping placements strictly based on relevance ...

Apple will expand App Store search ads in 2026, adding multiple placements to boost visibility and drive app downloads for developers and advertisers.

Apple confirmed that the current ads will run in either the existing position or further down in search results.

Apple updated the App Store’s Search tab, removing the Discover section and placing suggested apps, including ads, more prominently below the search bar. Why it matters. Advertisers will now have ...

Natural language App Store search was part of the October iOS 18.1 update, but Apple’s reminder today was the first time I’ve seen it on my iPhone. Natural language App Store search was part of the ...