User segmentation is nothing new to the gaming industry. As app developers continue to seek any competitive edge in a complex COVID-19 world, and as segmentation tools become more advanced by the day, ...

Performance Max campaigns have become incredibly popular among PPC advertisers due to their automation and simplicity. However, one consistent pain point has been the lack of visibility into search ...

Your sales funnel is bleeding money. Every day, potential customers enter your funnel, and somewhere along the way, they disappear. The question isn’t whether you’re losing potential customers, it’s ...

Google is rolling out new ways to analyze data using Ads Data Hub with solutions designed for marketers and third-party measurement partners. Google Ads Data Hub allows marketers to analyze data ...

Magna Media and Yahoo released findings Tuesday from a study that analyzes the role that creative plays in ad effectiveness, as well as the elements that contribute to quality in the advertisement.