Because it delivers more detail than the cheaper, briefer postcard mailer, the brochure makes a great direct mail alternative when it’s time to dig deeper for a positive customer response. It’s not ...

New York, Dec. 31, 2021 (GLOBE NEWSWIRE) -- Reportlinker.com announces the release of the report "Direct Mail Advertising Global Market Report 2022" - https://www ...

Direct mail is a type of advertising medium in which messages are sent to target customers through the mail. The terms “direct mail” and “mail order” are often used interchangeably. The best way to ...

The “Aha” Moment: Crystal Martin’s daughter received plenty of cards when she turned 4 in January 2010, but her favorite played “Happy Birthday” when she opened it. That inspired Martin, a political ...

Direct mail advertising can include cooperative mailings, where a company's ad goes out with other businesses, or a solo advertising piece that only contains information from one business. Cooperative ...

Sending letters and brochures through the mail can be an effective way to reach a target market. Whether you are following up on a sales call, sending information to a mailing list or asking for ...

There are many new ways to generate sales leads today, but direct mail remains one of the most powerful lead-generation tools. Even successful online businesses are discovering that direct mail is ...

Editor’s note: This article was excerpted from Successful Sales & Marketing. Let’s say you identify a new market, one that you think is going to be very receptive to your product. The cost of ...