This article was originally published by Dawn Burke, Marketing Manager, at Suttle-Straus in Waunakee, Wis., on the Suttle-Straus blog. There are many ways to send direct mail pieces — from flat ...

As you know from our post on postcards, there are many times that a design element causes a mailing to go at a higher rate of postage. This can be frustrating as well as expensive. In order to help ...

In his book The Direct Mail Solution , direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, ...

EASY-TO-READ, inexpensive self-mailers have re-emerged as a refreshing alternative to costly promotions in these tough economic times. “For many years, self-mailers were looked on as the dogs of ...

The U.S. Postal Service is proposing new mailing standards for letter-size booklets and folded self-mailers that are sent at automation and machinable letter rates, according to a Federal Register ...

There are too many times that a design element can cause you to pay significant additional postage. By learning the basic United States Postal Service requirements, you can save a ton of money. The ...

Opinions expressed by Entrepreneur contributors are their own. If you want to get prospects to a website, all your direct mail piece has to do is whet their appetite. You can create an entire online ...

Weekly Reader, a Stamford, CT- based publisher of materials for elementary and secondary schools, wanted to improve direct mail renewal rates, which had been trending downward. In the spring of 2005, ...