Plus: Can AI-Generated Works Be Copyrighted? Falling Consumer Confidence Translates To Less Spending, NIL Payments In New Spotlight, Kate Spade Partners With Equii ...

Chief marketing officers are the fastest ghosters in the C-suite — they decide in literal seconds. Here's how to be in the 10% who get replies, not the 90% who get silence. Picture this: You hit send ...

Same executive board, different roles. Historically, that’s been how CIOs and CMOs work and operate across a company. But as ...

Today’s CMO is more data-driven, digital and customer-focused than ever. As a leader, you must understand your organization’s ...

Andy French is Head of Marketing for B2B PC at Toshiba Europe. He is responsible for Europe-wide marketing strategy and planning. Andy has a wealth of experience in the IT industry, with almost 25 ...

The strained, dysfunctional relationship between CIOs and marketers can be overcome, in part by rallying around the customer. After all, we’re in an age that requires IT and business people to put ...

Better insight from customers can drive serious growth in your company, at least according to a recent study by IBM of over 1700 CEOs. But today, acquiring and interpreting customer data inherently ...