A key to business success is the ability to develop a niche in the marketplace, according to the Marketing [m.o.] website. To do so, you'll need to determine what makes your business unique and ...

Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

Gordon Scott has been an active investor and technical analyst or 20+ years. He is a Chartered Market Technician (CMT). Thomas J Catalano is a CFP and Registered Investment Adviser with the state of ...

Pricing isn’t just about picking a number, it’s a strategic decision that can make or break your business. Whether you’re a ...

Gallup reports that employees with access to development opportunities are 3.6 times more likely to be engaged. In times of ...

Forbes contributors publish independent expert analyses and insights. Dan Gingiss covers news impacting your customers and employees. “Surprise and delight.” What was once a novel approach to ...

Augmented reality (AR), best characterized by a real-time blending of virtual objects into real-world settings, is no longer science fiction. Now accessible by most smartphone cameras, AR has made the ...

Learn about foreign exchange risk, its types, and effective hedging strategies. Discover how investors and businesses manage currency fluctuations to minimize loss.