We have been pondering new ways to express the importance of aligning the premium content on your website with your B2B sales process. Recently, we discovered the included infographic that does a very ...

No matter what industry you’re in, I’m willing to bet there’s a lot of competition. As you struggle to stand out in a sea of businesses, consider that an evidence-based sales process could be the ...

Traditionally, big sales have been made with a handshake, not a buy button. Because of this, B2B sales teams have long lacked the incentive to adopt new technologies, such as sales enablement ...

The B2B customer experience isn’t a shifting landscape anymore. It’s a whole other planet. Your customers are relying on honest peer reviews, and they’re not fooled by 100% 5-star evaluations. They ...

This year has brought many changes due to COVID-19, and the B2B buying process has been affected too! It’s understandable, as the world has gone through different levels of quarantines, lockdowns, and ...

B2B search marketing teams should step up to the forefront in lead generation initiatives in 2012. According to the 2012 B2B Marketing Benchmark report by MarketingSherpa, three of the top four ...

Virtual reality is elbowing its way into focus as a new marketing avenue. Technology such as Samsung Gear and Facebook's Oculus Rift give B2B marketers a venue to show off large equipment to audiences ...

The powers-that-be have reminded me that this is supposed to be a SERIOUS blog, and that stuff like Top 10 Sales Tips from the Seinfeld Show distracts from that purpose. With that in mind, here is a ...

Part One of the 2013 Buyersphere reportIf there is a golden moment for B2B marketers, it is the very outset of the buying process. When the blue touchpaper is first lit.Every purchase begins with a ...

While B2B buyers strategically browse social media discussions during their research, web search remains a top source of information. Additionally, nearly two thirds of buyers indicate that content ...