User experience has become a point of focus for the digital advertising community and the rise of mobile has helped bring that about. With a mobile-first user experience in mind, Google has announced ...

If you aren’t taking advantage of Google’s marketing tools, you’re not marketing correctly. There’s no denying that Google certainly has some of the best, most advanced marketing tools within the ...

You can gain a decent amount of market share by just doing what you’re supposed to do when it comes to running Google AdWords management and PPC ads in general. But if you know a few more advanced ...

If you’re one to edit ads in AdWords rather than pause or remove old ads, then add new ones, now you can easily compare all those old ad variations. To get to the new version history screen, available ...

The signs were all pointing this way. Google announced Tuesday a change to the ad rotation settings in AdWords. There will soon be just two options: “Optimize: Prefer best performing ads” and the ...

Google will start deactivating AdWords accounts next week if they have not spent any money in the past 15 months. This will occur automatically in an attempt to “speed up” the AdWords experience. An ...